Now that’s Good PR
March 24, 2006
Ever since I broke the chains of my blogging addiction earlier this year I have cut back on my reading of blogs.
So much so that I scan my rss reader (newsgator Outlook is the one for me) about 4 times a week rather than the 5-10 times a day I usually did.
So the point is I don’t read every blog cover to cover. I usually come across a post that interests me and I read it and most times follow any links to and from, reading all the comments (something I can’t really do with Scoble – the guys just gets way too many comments!).
Such is the case with Steve Reubel’s Micro Persuasion. Steve is what could be called an A-List blogger (yeah, I know what a wank of a term, but so be it). Steve blogs about PR.
The other day I was going over some “oldish” posts and read through the WalMart/Edelman blowup (Steve works for Edelman) – you know, every other day an issue hits the blogosphere shit storm. This one concerned WalMart, the PR firm, Edelman, bloggers … and finally Steve.
Now, PR is all about shaping the minds of consumers (I know it’s a basic explanation but that’ll do). Perception is a big thing in everything we do in life. Good PR people know this.
Reading all the posts and comments in the one go and after the dust has settled I come away with one conclusion. The person who comes out of this looking bad is a certain Jeremy Pepper of POP! PR.
I kept seeing comments peppered throughout the discussion and one thing struck me. As a PR professional, he doesn’t get it. He sounds like someone who is either bitter, envious, a guy with a massive chip on his shoulder or all of the above (I’m going for all of the above).
Now, I don’t know any of these people. I have no bones to pick. But I just say it like I read it. And that’s the crux of the matter. Perception.
The perception of Jeremy Pepper is what I said above.
Now, in my mind, that’s simply not good PR.
As one Mr Prince “Chartreuse” Campbell would say: get it! Good.